According to DeepLearning.AI, Google has introduced the Universal Commerce Protocol (UCP), an open-source standard designed to empower AI agents to manage the entire online purchase journey, including discovery, ordering, payments, and returns. Developed in collaboration with leading retailers such as Etsy and Shopify, UCP aims to streamline ecommerce processes and pave the way for new AI-driven shopping experiences. As reported by DeepLearning.AI, this protocol could transform online retail by enabling seamless integration between AI systems and ecommerce platforms, creating new business opportunities for both technology providers and merchants.

According to Sundar Pichai on Twitter, Google has partnered with Shopify, Etsy, Wayfair, Target, and Walmart to launch the Universal Commerce Protocol (UCP), an open standard designed for seamless integration between AI agents and retail systems across the shopping journey. This protocol enables AI-powered shopping assistants to interact directly with diverse e-commerce platforms, streamlining product discovery, personalized recommendations, and checkout processes. The upcoming integration of UCP with AI Mode and the Geminiapp will allow users to make purchases natively within AI-powered environments, marking a significant move towards frictionless, AI-driven commerce. This development presents major opportunities for retailers to leverage AI for customer engagement and for developers to create interoperable AI shopping agents, as verified by Sundar Pichai’s announcement on Twitter.